Easy Ways to Stand Out from the Competition Utilizing Interactive Content Marketing While that is certainly true, it is not enough anymore to simply write a text-rich blog post and expect engagement to happen.
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As per a research by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You have to attract your readers’ or followers’ attention and require their active involvement quickly.That can easily be accomplished with something called interactive content marketing.While pieces like website posts and eBooks are thought to be passive content, interactive content requires the person to actively engage with the content, whether that’s by swiping, tapping, answering a question…In this article, I’m providing 3 suggestions you can use to attract your audience’s attention and stick out from your competitors. The TV series Black Mirror did a very unique episode known as”Bandersnatch” which allow you to select game designer Stefan’s moves and his ultimate fate.As you’re probably not going to go that way with your marketing and advertising videos, one easy interactive marketing tool is having a Facebook Live where you answer questions and take comments almost.Here’s a good example. They can also ask questions that I reply live in the movie.It is a fun and simple two-way conversation which gets everyone involved with the episode versus me just talking”at” my followers.Polls and QuestionsThese are excellent interactive social networking marketing tools. Let us begin with polls. I will go with a Facebook example , because it is so simple to make a poll while you’re making up your post. Here is how:Along with polls, the best way to easily encourage engagement is by simply asking a question in your news feed on Facebook.As soon as it’s a great idea to keep your query applicable to your organization, go ahead and have some fun with it! You want your viewers to be moved and eager to answer your query, whatever that might be. Yvonne framed a fashion-related in a lighthearted way on her FB page and got a high number of engagements, including 20 comments.To do this well, think about some interesting topics that relate to your business. Here are a couple of generic prompts that will help:Can you recommend some good [your product or service class ] books this summer? What company advice would you give yourself when you were starting out? If you could conduct your company in any period in history, when would it be and why? Neil Patel did a fantastic article back in 2014 on the power of infographics. It’s still relevant today, and you can read it on our blog.But it is time to step up your infographics match with interactive components. It is true that it takes more time and effort to create a two-way infographic instead of a static one. However, if it is related to your organization and captivates your audience, the visitors, engagement and societal shares you receive (which will link back to your website ) will be well worthwhile.There are numerous sites out there which permit you to make infographics from a template, or you may hire a professional graphic design company to make them .Here’s an infographic Google didn’t explain the complex topic”How search works” You can interact with various components to move you through the content, which is a great deal more intriguing than a very long page of text.Now that we have gone over a few ways that you can create these special content marketing pieces, let’s look at a few of the benefits.I talked a little about it increasing participation: you discuss an intriguing and enjoyable piece of content and users are more likely to interact with it and discuss it themselves.Along with increased user participation, here are 3 additional ways that interactive marketing tools could be beneficial:They can collect information for you.As entrepreneurs we rely on data to make decisions which will benefit our business. It can be a struggle to collect behavioural information by asking questions for a few reasons: Customers are really cautious of those tactics and it is not fun! (When’s the last time you filled out one of these surveys a website randomly asked you, just because?) By using a poll or engaging question, you can learn more about your audience’s likes and dislikes. If you’re encouraging your audience to interact using an infographic, you can obtain valuable insights by studying where they navigate and click.They raise clicks and conversions.As a small business owner, you always need to be searching for ways to engage with potential customers. It can be a real challenge to get a person to download your eBook or to convert a landing page on your site. That’s where interactive material comes in. It can boost your click-throughs and conversion rates big-time. TheContent Marketing Institute did a case studies of brands which every saw upwards of 50% click through rates once they used it.A’Publish’ button on a website asking you to provide your email so that the business can send you a white paper? Or, a quiz or poll which asks for your opinion on a related topic, then asks for your email to send you the answer?You’ll find that many people are much more prepared to provide their advice if it is presented in an engaging manner and it doesn’t seem like you’re asking.They build brand loyalty.When a viewer only reads an guide or watches a video, their participation is minimal, and so is their participation. But content people can interact with differs; it may create deeper relationships. Studies have revealed that the greater of a relationship that the consumer has a new brand, the more likely they are to be loyal long-term clients. You start to be viewed as an expert in your area, and people trust you.The content marketing landscape is constantly evolving, and you need to be willing to change with the times if you want to be prosperous.Expect to see more interactive movies, quizzes, polls, questions, infographics and much more; it is time to seriously consider adding them to your marketing tools if you would like to stay ahead of your competition.We know it can be almost impossible to keep up with your marketing when you’ve got a business to run!Susan Friesen, creator of this award-winning web development and electronic marketing company eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with the absence of knowledge, ability and support needed to make their own online business presence.As a consequence of working with Susan and her staff, clients feel confident and relieved knowing their online advertising is in reliable and caring hands so that they can concentrate on building their business with peace of mind at obtaining a perfect support system in place to guide them every step along the way.